Financial Times: How Luxury Brands Embraced Personalization

Published: Financial Times, July 2024

Aircraft provide an illustration in luxury personalization. Hector Torres, head of interior modification at Clay Lacy, a Los Angeles-based private jet management service firm, recalls a client who loved going on safaris. The jet-owner had taken an aerial photo of a herd of zebras and wanted the image imprinted on a bespoke carpet for the aisle of his plane. “The black and white colors of those zebras running through the field in a mass — he just wanted that experience every time he walked on to that aircraft,” Torres recalls.